Apple must be trying to take a cue from Google Now. I see my iPhone has noticed what my routine is and offers helpful tips on the swipe-down notification screen.
It knows I work out every other morning about 10 miles west of my house: “Right now it would take about 15 minutes to get to Amberly.”
It’s noticed that I have rehearsal across the river on Thursday night: “Right now, it would take about 33 minutes to drive to Ft. Mitchell.”
It even sees the rejection emails my band is getting from the summer festivals: “Right now, it would take about 4 hours to bleed out in the tub.”
Seems like the feature may still need some tweaks.
When people post about their favorite movies on Tumblr, the love they feel for these films is almost palpable. It makes you want to check them out immediately.
And, since most Tumblr users are from a generation that has never known the curse of “Be Kind, Rewind,” their favorite movies are almost always streaming on Netflix.
So it’s a golden age of movie-watching, fueled by passionate recommendations from a congress of artsy, deep-feeling film lovers. Except for one insurmountable obstacle.
Approximately 0.2% of these posts actually contain the name of the movie in any way.